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About Us

History

1940's
1948
Founded as an imported specialty women's shoes shop on Ginza Suzuran-dori
1950's
1952
Establishes DIANA Shoe Store Co., Ltd.
1954
Opens a shop on Ginza-dori 7-Chome
1957
Opens new (second) shop on Ginza-dori 7-Chome
1960's
1960
Opens shop in Ginza 6-Chome and establishes it as the main shop and Head Office. Supplies shoes to Empress Michiko
1965
Establishes a distribution center in Ohashi, Meguro City to concentrate the departments of the Head Office
Has 15 shops by the mid 70's
1970's
1970
Launches overseas training system
Expands chain stores with 4 shops in Nagoya, 4 in Osaka, 1 in Sapporo, and 1 in Okayama
1973
Establishes PIA Co., Ltd.
1974
Completes nine-story main shop in Ginza
1977
Establishes DIANA International Co., Ltd.
Opens the inaugural shop of the Charles Jourdan franchise in Ginza New Melsa
1978
Completes a four-story building in Harajuku and moves the Head Office there
1980's
1980
Launches computer system and puts all stores online
1981
Opens inaugural Tellus shop in Shibuya. Establishes DIANA USA Co., Ltd.
1987
Launches brand identity (BI) activities
Creates technical alliance with Robert Clergerie in France and begins production and sale
Ginza main shop completely redesigned by American designer
1988
Changes company name from Diana Shoe Store Co., Ltd. to DIANA Co., Ltd. Implements five-day work week
1989
Launches POS system at all DIANA shops
1990's
1990
Holds first individual commendation study tour (overseas and in Japan)
Holds charity event to provide aid following the earthquake in the Philippines. Receives letter of appreciation from then President Aquino
1991
DIANA International Co., Ltd. changes name to DIANA Enterprises Co., Ltd.
1998
Hideo Taniguchi takes over as president
Begins developing WELLFIT brand shops. Moves distribution center to Kawasaki
2000's
2001
Launches online shop at dianashoes.com「dianashoes.com
Begins developing DIANA Total Look shops
2002
Begins developing the DIANA Amorosa brand
2004
Establishes R. F. ALMAK Co., Ltd.
2005
Launches new WEB POS system
2006
Hideo Taniguchi becomes chairman and Ikuo Takahashi takes over as president
2007
Begins developing the DIANA Underline brand. Renovates the Harajuku shop
2008
Renovates the Ebisu-bashi shop
2010's
2010
Begins developing the DIANA Romache brand.
2011
Begins developing the Artemis by DIANA brand
Launches DIAMO service
Launches online shop at GLOBAL WEBSHOP
2012
We have ISO10002 the first time in our industry.
Begins D-1 Grand Prix, the contest of customer service
2013
Begins developing the DIANA Disney Collection
2014
We have ISO9001.
Begins developing the Talanton by DIANA brand
2017
Launches DIANA smartphone apps
Begins developing ADINA MUSE brand
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